Published July 13, 2026 · 40 years in trucking & the trades
What we cover in Gideon
Pick a coverage to quote or buy — or book a consult and we'll sort it out together.
Why folks in Gideon choose a local agent
When you're in Gideon, New Madrid County, you get a real person who knows MO — not a 1-800 menu. Billy E. Whited is a licensed local agent shopping 80+ carriers to fit your home, vehicle, farm, or business, and can quote, bind, or sit down with you in person, over Zoom, or on the phone.
Nearby towns we also cover:
Insurance in Gideon: the local picture
Folks in Gideon know our town. We've got an established feel, with a mix of older single-family homes and some mobile homes, and a median value around $58,000. This means replacement costs are generally lower than in bigger cities, and most roofs are the standard asphalt shingle. But here's the kicker: our weather. Gideon gets hit. Radar's picked up hail near town 49 times, and we've been under severe weather warnings 8 times in just the past year. New Madrid County, too, sees its share of severe thunderstorms and tornado watches. For homeowners and businesses like Summit Heating and Cooling or Bootheel Property Pros, robust property insurance, especially with strong hail and wind coverage, isn't just a good idea; it's absolutely critical to protect those roofs and structures from what Mother Nature throws our way.
Our local economy is showing positive growth, with key employers like Gideon School District #37, Simplot Grower Solutions, and the Gideon Care Center providing a stable job base. These operations, alongside our smaller local businesses, need comprehensive commercial policies. That means general liability to protect against unforeseen incidents, property insurance for their facilities, and workers' compensation to cover their employees. Operating near Missouri Routes 153 and 162 also means commercial auto coverage is essential for any business vehicles, ensuring they're protected while serving our community.
Beyond property, personal auto insurance is a must for anyone commuting daily on Routes 153 and 162. Overall, given our community's characteristics—older homes, lower values, and that consistent threat of severe weather—it’s paramount for every homeowner and business in Gideon to proactively review their insurance coverage. We need to make sure policies are up-to-date and adequately cover the specific risks we face right here in Gideon, not just a generic plan that might fall short when it truly matters.
Population: 782 (2020)
Housing in Gideon
The housing stock in Gideon primarily consists of older single-family homes, complemented by some mobile homes, reflecting an established and mature community. The median home value is around $58,000, suggesting lower replacement costs and typical asphalt shingle roofs. Sources: https://missouri.ourstates.org/city/gideon, https://zipcode-data.com/63848
Major local employers & who's hiring
- Gideon School District #37 — Education hiring
- Simplot Grower Solutions — Agriculture (Fertilizer & Agricultural Seed Supplies) hiring
- Gideon Care Center — Healthcare (Nursing Home) hiring
Local Gideon businesses
A few businesses that call Gideon home — independent of our agency.
- Summit Heating and Cooling — HVAC
- Bootheel Property Pros — Excavation & Property Services
Local landmarks & geography
- Simplot Grower Solutions — As a significant agricultural business, its facilities contribute to local commercial property values and may have specific industrial insurance needs, including property, liability, and environmental risk coverage.
- Missouri Route 153 and Missouri Route 162 — These state routes intersect in Gideon and serve as primary transportation arteries. Proximity to major roads affects property accessibility for emergency services and can influence property values, which are factors in insurance considerations.
Local facts that shape your coverage
- The Gideon, MO area has had 1 report of on-the-ground hail by trained spotters. — Indicates direct impact from hail events.
- Gideon, MO has been under severe weather warnings 8 times during the past 12 months. — Highlights frequent exposure to various severe weather events.
- Doppler radar has detected hail at or near Gideon, MO on 49 occasions, including 2 occasions during the past year. — Demonstrates a high frequency of hail activity in the vicinity.
- New Madrid County, where Gideon, MO is located, receives various weather alerts including severe thunderstorm warnings and tornado watches. — Indicates the general severe weather threat for the broader area.
- The population of Gideon, Missouri was 780 at the 2020 census. — Provides context for the size and scale of the community, influencing overall insurance market size and local risk assessment.
Local figures compiled from public sources: citypopulation.de · interactivehailmaps.com · localconditions.com · en.wikipedia.org · gideon.k12.mo.us · locations.simplotgrowersolutions.com. Estimates — verify current details with the original source.
Insurance requirements in Missouri
Missouri is an at-fault (tort) state: every driver must carry liability insurance, and Missouri also requires uninsured-motorist coverage — which matters because not everyone on the road is insured. Missouri sits in a hail- and tornado-prone corridor, so wind/hail protection and your roof's condition weigh heavily for homeowners and farm owners. As an independent agency we shop multiple carriers to fit Missouri's rules and weather to your budget. Verify current state minimums with the Missouri Department of Commerce & Insurance.
Gideon, MO insurance — common questions
How much does insurance cost in Gideon, MO?
Rates in Gideon and New Madrid County depend on your home, vehicles, business, and the coverage you choose. As an independent agency we shop 80+ carriers to find your best price — start a quote or call 573-594-5148 for a real number.
Do you write insurance in Gideon?
Yes. InsureToday24 (BNW Services LLC) is a licensed local agency serving Gideon and all of MO — home, auto, farm, business, life, and more.
Can I get a quote in Gideon today?
Absolutely. You can buy simple lines online in minutes, or book a quick consult — in person, over Zoom, or by phone — and we'll get you covered fast.